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Whether it’s a one-time production in the tens of thousands or a long-term capital investment that may reach hundreds of thousands, video investments are often hard to evaluate and approve because...

Paid advertisements were all the rage in online marketing. Today, however, consumers are increasingly savvy about opting out of the advertising they would rather not see. In August 2015,...

Soon all display advertising will be retargeted advertising and the pixel will become even more valuable than the click itself. As larger advertisers continue to buy up ad inventory (and create...

To promote your small business, you probably already have some online presence, such as a website or web-based ads. You may even have other promotional materials such as billboards, business signs...

As technology and social media grows, new problems arise. For example, responding to something on social media and how it should be handled. First thing you should do is determine if it is actually...

If you are a marketer, you need to know this information! They way our brains process different kinds of content is different for each type. To understand your target market better, you need to know...

Mike del Ponte, co-founder of Soma, gives some great tips to mull over before starting a crowdfunding campaign. Think about what you hope to achieve. Make sure you have a plan to stand out from the...

By speaking directly with customers and considering their opinions, it can provide useful insights to how well you're working. There are many benefits to spending time with your customers and in...

Coming to a pinnacle during the recent difficult and often vitriolic U.S. Presidential Election, Facebook Chief Executive Officer and Co-Founder Mark Zuckerberg has decided the time has come to stem...

If you are a first-time entrepreneur, you need to think carefully about choosing the right venture investor, according to serial entrepreneur David Woo. Woo says taking a leap with a venture...

Massive email lists are not just for politicians. Having a good, functional and up-to-date email list can be a huge asset to your online business as well. There are several practical ways towards...

Branded social media videos have been proven effective in marketing studies. 74% of consumers involved in the survey study said that they have noticed a direct link between watching branded social...

If you are marketing online, speed is the name of the game. And that means really, really fast. Fast, as in two seconds. Remember, there’s always competition waiting to take away your business. A...

Regardless of how you feel about Snapchat's new camera-equipped glasses, one thing is certain: Snapchat's marketing team is genius. The glasses, called Spectacles, are exclusive, hard to come by,...

Facebook, you either love it or hate it, hard to be in the middle. But for those who prefer to keep quite, but still want to communicate through group messages, Facebook Messenger might be for you....

Instagram is jumping on one of the new trends of 2017 by adding a live video option to its app. Their CEO reportedly looks to this as a good tool for expanding the way they connect and maintain...

When creating your product you don't have to keep it a secret till the last minute. There are ways to keep your invention private, but also getting out on the market for a test drive. There are many...