PJ Jonas, her husband, Jim, and their eight adorable children all share one passion. They like making soap – goat milk soap to be precise. What started out as a couple of goats and a unique hobby quickly turned into a full-fledged, reputable business. Read on to hear PJ’s story and her thoughts on what it takes to manage a successful, family-run online business.
Key Takeaways:
- PJ Jonas, her husband, Jim, and their eight adorable children all share one passion. They like making soap – goat milk soap to be precise.
- The trick, of course, was encouraging people to actually visit the GoatMilkStuff.com website, they began participating in craft fairs and festivals as a way of making sales and generating interest.
- Space was the biggest challenge. They had never dreamed that Goat Milk Stuff would reach the size it has reached so fast.
“Today, the Bend Soap Company sells close to $500,000 a year of goat’s milk soap, lotion, lip butter, and other products, 90 percent of that through its website.”
