Instead of just counting the number of Facebook “likes” you accrue, which signifies nothing more than digital bumper-stickering, track how often your fans click “like” and comment on the status updates you post. The more fans who click “like” and comment, the more likely your future updates will be seen in their news feed, dramatically increasing your actual Facebook audience.
Key Takeaways:
- Your total count of fans, followers, and page likes represents the number of unique people who have taken an interest in your business.
- This means the content you’re sharing and the ways you’re engaging your audience need to be enticing enough to attract new fans.
- On Facebook, it’s easy to get a detailed analysis of your number of page likes. Go to your page and click the Insights tab. Then click Likes in the left navigation.
“Your total count of fans, followers, and page likes represents the number of unique people who have taken an interest in your business.”
http://www.socialmediaexaminer.com/10-metrics-to-track-for-social-media-success/
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