Getting Billions of Facebook Video views can be difficult for anyone to achieve, but this is easy for one company, and can be for anyone with the right strategy. The company Tasty has a strategy that can be used by anyone. Having content that is relatable appeals to its audience. Also making sure your video can be viewed on Facebook and mobile phones is very important. Having a niche can help when targeting specific audiences.
Key Takeaways:
- Produce content that speaks to to your audience with an empathetic voice: target their needs and desires, and show that you appreciate them.
- Optimize your video content in way that captures the attention of your audience on your platform of choice.
- Platform-specific content will pack more of a punch than a “one size fits all” approach. If you don’t have the budget or resources to go 100% everywhere you need to be, focus on the platform best suited to your brand and audience.
“One of the key considerations for Tasty is shooting videos that are captivating from the beginning, and easily understood without sound.”
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