Delight (Rather Than Irritate) Your Mobile Customers Using These 5 Tips

This post is a guide on 5 simple strategies you can use to improve your mobile website.
Step one is to keep color selection simple, as this improves user experience and converstion rates.
Step two is to make customer service mobile by adding contact forms and live chat options.
Step three is to keep fonts simple as to avoid long loading time and annoying customers.
Step four is to position important buttons in a way that is easy to press on a smart phone.
Step five is to make sure the navigation menu is simple.

Delight (Rather Than Irritate) Your Mobile Customers Using These 5 Tips

3 Ways to Breathe Life into Trade Shows with Digital Marketing

If you are in the B2B business, trade shows are the bread and butter. The challenge is to stand out in a sea of competitors. There are several things that you do. Use social media well – it’s the low-hanging fruit. Launch an email campaign highlighting your trade show presence. And create exclusive content for attendees. Now you are good to go!

3 Ways to Breathe Life into Trade Shows with Digital Marketing

Shoppers Bought This Gadget Every 2 Seconds on Cyber Monday

The most wanted and bought gadget bought on Cyber Monday was the Apple iPhone 7. Customers bought iPhones and smart phones about every two seconds as well. Consequently, laptops and other smart phones were also bought frequently. However, virtual reality headsets seemed to be missing from store fronts currently. Additionally, Samsung phones are having difficulty competing with the new iPhone because of battery power issues. All in all, gaming systems, smart phones, and even Apple watches were getting bought in droves on Cyber Monday.

Shoppers Bought This Gadget Every 2 Seconds on Cyber Monday

Lessonplaceholders from the Ransomware Attack on San Francisco’s Public Transportation

Ransomware, ever heard of it? Probably not, but it is a serious cyber security threat that most people know nothing about. San Fransisco’s public transportation found out the hard way when they were attacked. It cause cause major stop of operations or finical damage. They are still reeling from this attack.

Lessonplaceholders from the Ransomware Attack on San Francisco’s Public Transportation

How to Use Video to Become a Content Marketing Superstar

Whether it’s a one-time production in the tens of thousands or a long-term capital investment that may reach hundreds of thousands, video investments are often hard to evaluate and approve because they rarely generate a direct response. Your video project is likely top or middle of the funnel activity, meaning ROI is hard to prove. No matter how enthusiastic your team is about video or how much you hear in digital media circles that video is the next great tactic, you need some plain talk about what type of videos to consider based on different circumstances.

How to Use Video to Become a Content Marketing Superstar