Paid advertisements were all the rage in online marketing. Today, however, consumers are increasingly savvy about opting out of the advertising they would rather not see. In August 2015, approximately 200 million people worldwide had installed ad-blocking software. While it is great news for consumers, it’s terrible news for marketers who rely heavily on paid advertisements to spread their brand’s message.
Soon all display advertising will be retargeted advertising and the pixel will become even more valuable than the click itself. As larger advertisers continue to buy up ad inventory (and create their own retargeting audiences) those that fail to ‘pixel’ their site visitors won’t be able to afford to advertise.
To promote your small business, you probably already have some online presence, such as a website or web-based ads. You may even have other promotional materials such as billboards, business signs or brochures. If so, you already have marketing materials. But you don’t necessarily have a marketable brand. In fact, unless you consciously pay attention to the way your business is perceived by your customers, it’s entirely possible that you are allowing your marketing to define your brand, when really it should be the other way around.
As technology and social media grows, new problems arise. For example, responding to something on social media and how it should be handled. First thing you should do is determine if it is actually a crisis or a small complaint and go from there. Always keep cool and make sure to have a plan, don’t take too long to respond and hold off on posting scheduled posts or go offline if necessary. Two things you should definitely not do though are deleting the negative comment/complaint and arguing with the customer/person.
If you are a marketer, you need to know this information! They way our brains process different kinds of content is different for each type. To understand your target market better, you need to know the best way to communicate the information out to them. Read this article to find out how to better understand your target market and the best way to market your product!
How Our Brains Process Different Kinds of Content [Infographic]
Mike del Ponte, co-founder of Soma, gives some great tips to mull over before starting a crowdfunding campaign. Think about what you hope to achieve. Make sure you have a plan to stand out from the other crowdfunding sites. Write a short presentation pitch. Have a plan for marketing your campaign. Which platform will be the best match to meet your goals? And lastly, is this the right time to launch your campaign. In other words, before you sign up for a crowdfunding site, make sure you have a thoughtful and through plan to be successful.
5 Questions to Ask Yourself Before Launching a Crowdfunding Campaign
