Paid advertisements were all the rage in online marketing. Today, however, consumers are increasingly savvy about opting out of the advertising they would rather not see. In August 2015, approximately 200 million people worldwide had installed ad-blocking software. While it is great news for … [Read more...]
How to Use the New Facebook Pixel
Soon all display advertising will be retargeted advertising and the pixel will become even more valuable than the click itself. As larger advertisers continue to buy up ad inventory (and create their own retargeting audiences) those that fail to ‘pixel’ their site visitors won’t be able to afford to … [Read more...]
What Small Brands Do That Big Names Can’t
To promote your small business, you probably already have some online presence, such as a website or web-based ads. You may even have other promotional materials such as billboards, business signs or brochures. If so, you already have marketing materials. But you don’t necessarily have a marketable … [Read more...]
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