By publicizing internal documents and posting them on a blog, you can turn idle information into material for public consumption that can effectively be used to leverage assets. Sharing materials can turn your private research into public gold which can increase the chances of being a top search result and at the same provide click-worthy content to other people and businesses.
Key Takeaways:
- Many small businesses store internal documents on their private servers and never imagine they might be useful and interesting to the outside world.
- Let’s say you went through the process of researching and implementing a new customer relationship management app, and documented the lessons learned about what worked and what didn’t.
- With some thought, creativity and just a little effort, you can turn this material into blogs or case studies for public consumption.
“Look carefully at all those documents, then consider a strategy for using them that makes your organization stand out. Position your documents in such a way that you’re providing a solid service to the world, while branding your organization as a leader in the field. Easily done if you put a little effort into deciding how to frame it all.”
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