by Research Team | Dec 7, 2016 | Spotlight
Would you believe that to have more productive and happy employees all it would take is to invest in creativity and design? Well a recent study says just that, and it does seem that simple. In a survey that is what over 5000 employees believed was important, you should be listening.
Key Takeaways:
- Adobe’s 2016 global study on creativity shows that investing in creativity is more important than ever–tangible benefits range from higher income to greater national competitiveness and productivity.
- The study surveyed 5,000 adults throughout five countries, and links creativity with personal and professional success.
- Eighty-five percent of U.S. respondents say creativity makes them better leaders, parents and students. People who identify as creators globally report household income that is 13 percent higher than non-creators.
“Creativity delivers benefits for creators, economy and society”
http://www.inc.com/linda-naiman/want-happier-more-productive-employees-invest-more-in-creativity-and-design.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+home%2Fupdates+%28Inc.com%29
by Research Team | Dec 6, 2016 | Spotlight
Now a day kids are able to maneuver new apps like it is nothing, they use all the popular apps, but what about the one who makes them successful. LinkedINn provides a great opportunity for children and teens to get ahead in the world. It is important for parents to push their children to use this app.
Key Takeaways:
- If you are a parent, you probably wonder (or worry) what your kids are doing online and how it might impact their future.
- if your kids start using LinkedIn at a younger age, even just casually, they can get some great benefits out of it.
- If your kids are old enough to be thinking seriously about what they want to do “when they grow up,” follow these four easy tips to help them on LinkedIn.
“If you’re a parent, you want your kids to be successful, and chances are are you wonder (or worry) what they’re doing online. Maybe you aren’t sure you even know all the social media platforms they use.”
http://www.inc.com/bill-murphy-jr/your-kids-use-snapchat-facebook-and-instagram-want-them-to-be-successful-get-the.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+home%2Fupdates+%28Inc.com%29
by Research Team | Dec 5, 2016 | Spotlight
In competitive markets, brands are challenged to differentiate. And when many competitors are already delivering satisfying experiences, meeting customer expectations is no longer enough to drive success. Unique, fun, and compelling experiences can help brands stand out and maintain relevance. However, rather than differentiating in thoughtful and creative ways, too many brands are still adding to the information overload with generic messages, campaigns, and initiatives. They’re missing ripe opportunities to make a stronger impression, simplify the complex, make everyday tasks more fun—and win new fans in the process.
Key Takeaways:
- You probably will notice that native brand experiences put the focus back on to the consumer rather than the brand.
- Brands that incorporate native brand experiences into their global content strategy will be set up for success now and in the future.
- Brands that’re winning this battle understand that control of messages has shifted to the consumer, so it is imperative to speak to them in their language and on their terms.
“It’s no secret that consumers aren’t responding to the usual thirty-second TV ad or fifteen-second YouTube pre-roll clip, and for a good reason; in an age of customization and on-demand content, traditional ads serve as a clunky barrier to what the viewer actually wants to see”
http://www.inc.com/dj-skee/want-to-engage-consumers-take-your-brand-out-of-the-spotlight.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+home%2Fupdates+%28Inc.com%29
by Research Team | Dec 4, 2016 | Spotlight
PJ Jonas, her husband, Jim, and their eight adorable children all share one passion. They like making soap – goat milk soap to be precise. What started out as a couple of goats and a unique hobby quickly turned into a full-fledged, reputable business. Read on to hear PJ’s story and her thoughts on what it takes to manage a successful, family-run online business.
Key Takeaways:
- PJ Jonas, her husband, Jim, and their eight adorable children all share one passion. They like making soap – goat milk soap to be precise.
- The trick, of course, was encouraging people to actually visit the GoatMilkStuff.com website, they began participating in craft fairs and festivals as a way of making sales and generating interest.
- Space was the biggest challenge. They had never dreamed that Goat Milk Stuff would reach the size it has reached so fast.
“Today, the Bend Soap Company sells close to $500,000 a year of goat’s milk soap, lotion, lip butter, and other products, 90 percent of that through its website.”
http://www.inc.com/leigh-buchanan/bend-soap-companys-secret-sauce.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+home%2Fupdates+%28Inc.com%29
by Research Team | Nov 30, 2016 | Spotlight
By publicizing internal documents and posting them on a blog, you can turn idle information into material for public consumption that can effectively be used to leverage assets. Sharing materials can turn your private research into public gold which can increase the chances of being a top search result and at the same provide click-worthy content to other people and businesses.
Key Takeaways:
- Many small businesses store internal documents on their private servers and never imagine they might be useful and interesting to the outside world.
- Let’s say you went through the process of researching and implementing a new customer relationship management app, and documented the lessons learned about what worked and what didn’t.
- With some thought, creativity and just a little effort, you can turn this material into blogs or case studies for public consumption.
“Look carefully at all those documents, then consider a strategy for using them that makes your organization stand out. Position your documents in such a way that you’re providing a solid service to the world, while branding your organization as a leader in the field. Easily done if you put a little effort into deciding how to frame it all.”
http://www.inc.com/charles-edge/how-to-make-your-website-a-top-search-result-without-writing-anything-new.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+home%2Fupdates+%28Inc.com%29
by Research Team | Nov 29, 2016 | Spotlight
When promoting a business opportunity you want your client to have all the information needed to make the best decision possible. There are pro’s and con’s to providing to much information, causing your client to delay in make that ever important decision. Be informed on how to give just the right amount of information to have your client make a quick decision, that will keep both parties happy.
Key Takeaways:
- Prisoners up for parole have the highest likelihood of being released based on one surprising factor.
- It has nothing to do with the prisoner at all and everything to do with the time of day they appear before the board.
- To whatever extent possible in your field, learn every detail of what a buyer wants and personally present only the most appropriate solutions.
“Prisoners up for parole have the highest likelihood of being released based on one surprising factor.”
https://www.entrepreneur.com/article/284680?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+entrepreneur%2Flatest+%28Entrepreneur%29