PJ Jonas, her husband, Jim, and their eight adorable children all share one passion. They like making soap – goat milk soap to be precise. What started out as a couple of goats and a unique hobby quickly turned into a full-fledged, reputable business. Read on to hear PJ’s story and her thoughts on what it takes to manage a successful, family-run online business.

Key Takeaways:

• PJ Jonas, her husband, Jim, and their eight adorable children all share one passion. They like making soap – goat milk soap to be precise.
• The trick, of course, was encouraging people to actually visit the GoatMilkStuff.com website, they began participating in craft fairs and festivals as a way of making sales and generating interest.
• Space was the biggest challenge. They had never dreamed that Goat Milk Stuff would reach the size it has reached so fast.

“Today, the Bend Soap Company sells close to $500,000 a year of goat’s milk soap, lotion, lip butter, and other products, 90 percent of that through its website.”

http://www.inc.com/leigh-buchanan/bend-soap-companys-secret-sauce.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+home%2Fupdates+%28Inc.com%29

By publicizing internal documents and posting them on a blog, you can turn idle information into material for public consumption that can effectively be used to leverage assets. Sharing materials can turn your private research into public gold which can increase the chances of being a top search result and at the same provide click-worthy content to other people and businesses.

Key Takeaways:

• Many small businesses store internal documents on their private servers and never imagine they might be useful and interesting to the outside world.
• Let’s say you went through the process of researching and implementing a new customer relationship management app, and documented the lessons learned about what worked and what didn’t.
• With some thought, creativity and just a little effort, you can turn this material into blogs or case studies for public consumption.

“Look carefully at all those documents, then consider a strategy for using them that makes your organization stand out. Position your documents in such a way that you’re providing a solid service to the world, while branding your organization as a leader in the field. Easily done if you put a little effort into deciding how to frame it all.”

http://www.inc.com/charles-edge/how-to-make-your-website-a-top-search-result-without-writing-anything-new.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+home%2Fupdates+%28Inc.com%29

When promoting a business opportunity you want your client to have all the information needed to make the best decision possible. There are pro’s and con’s to providing to much information, causing your client to delay in make that ever important decision. Be informed on how to give just the right amount of information to have your client make a quick decision, that will keep both parties happy.

Key Takeaways:

• Prisoners up for parole have the highest likelihood of being released based on one surprising factor.
• It has nothing to do with the prisoner at all and everything to do with the time of day they appear before the board.
• To whatever extent possible in your field, learn every detail of what a buyer wants and personally present only the most appropriate solutions.

“Prisoners up for parole have the highest likelihood of being released based on one surprising factor.”

https://www.entrepreneur.com/article/284680?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+entrepreneur%2Flatest+%28Entrepreneur%29

eCommerce is taking over the industry by surpassing 2 trillion dollars in sales in the upcoming years. There are many different ways to approach the daunting industry and Jason Parks explains how to do so in 12 months. Finding web developers and all the paperwork needed to run a legitimate business can seem intimidating at first, but eCommerce is a booming industry with money to be made.

Key Takeaways:

• Ecommerce is the fastest growing industry – some experts predict that it will surpass $2 trillion in sales in the next few years.
• It takes a lot of work to launch an online store from scratch.
• Follow these expert tips and tricks to ensure you take the quickest and most professional route to get your site up and running with the best return on your bottom line.

“Some experts predict that ecommerce will surpass $2 trillion in sales in the next few years – it’s the fastest growing and one of the most valuable industries.”

https://www.entrepreneur.com/article/284175?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+entrepreneur%2Flatest+%28Entrepreneur%29

They say the framework of any good leadership style is authenticity. While asking one to be their best self, isn’t always the same as what comes and feels naturally to them. Sometimes the most natural thing would be to act like a jerk and maybe that isn’t suitable for the environment. So, I encourage everyone to go out and embrace the weird, unknown and strange of themselves.

Key Takeaways:

• By developing self-awareness that goes outside of your “natural tendencies” to be authentic, you may dramatically shift in a positive direction.
• Show me an authentic person, I’ll show you a person of integrity
• A great starting point to get some traction here is to find out how you seem to others.

“”Authentic leaders reach the top of the pyramid because they’re able to trust themselves to do what they know is right.””

http://www.inc.com/marcel-schwantes/6-ways-leaders-win-big-by-simply-showing-their-human-side-employees-win-big-too.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+home%2Fupdates+%28Inc.com%29

Facebook, as we all know, is no longer about social chit-chat. However, if you are serious about transitioning your business to Facebook, consider a move to Business Manager, a vital tool. It is convenient, it lets you get to the bottom of any mistakes, and it allows you to scale up or down as needed.

Key Takeaways:

• Your Facebook ads will shine best if you make use of specific tools.
• Facebook’s Business Manager is the appropriate tool for business ad account holders.
• Use Pixels tab to help target very specific buyers.

“The breakdown: The subject is Aimclear Social Marketing Cluster Facts, the campaign objective is video views, the targeting differentiator is digital account manager job titles, and the ad highlights Facebook carousel ad updates. Make sense?”

http://www.aimclearblog.com/2016/11/10/top-5-facebook-fails-flagged-in-ad-account-audits-psychographic-hot-house/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+AimclearSearchMarketingBlog+%28aimClear+Search+Marketing+Blog%29