by Research Team | Dec 14, 2016 | Spotlight
A certain amount of prescience is needed to determine the future of your brand. You have to sit down and ask, “Why?” Will this product add value? Is it relevant? Moreover, always thinks from all perspectives. That Means from viewer, to user, to just plain fans! Having covered your bases and thought from all angles, go ahead and take the risk. Failure could be around the corner, but success is also on the other side waiting if your brand hits it big!
Key Takeaways:
- Imagine how horrible it would be if you are in one of these VR experiences in some magical land, and all of a sudden, an advertisement for Ritz Crackers pops up.
- Investing in good 3D print designers, skilled 360 videographers, or good marketers who are actively researching and pioneering the industry is key to avoiding rookie errors.
- Now is the time for your brand to do a little exploring and your business to do some technology innovation education.
“Today brands are passively interacting with their consumers and it’s not enough to build loyal fans.”
http://www.inc.com/tracy-leigh-hazzard/how-to-see-into-your-brands-future-now.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+home%2Fupdates+%28Inc.com%29
by Research Team | Dec 13, 2016 | Spotlight
by Research Team | Dec 11, 2016 | Spotlight
What’s the secret to getting readers to like and share your online content with others? There are four triggers that could have your content going viral in no time. First, people will share a link if they believe it’ll make them look good. Second, social media users post will post content if it benefits a person or a cause they care about. Third, they’ll share it if can help them stay connected to others. Finally, if it will make others happy, consider it posted.
Key Takeaways:
- social interaction equals more traffic. More traffic equals even more social interaction, which leads to even more people linking to your content.
- they evaluate its social currency. The better it makes them look, the more likely they’ll be to pass it on. they seek to share interesting content as opposed to content that is important or funny.
- We’re competitive, and we like to look good in front of others. Sharing really interesting things makes us look good.
“Buffer cites in one study, 61 percent of respondents said they seek to share interesting content as opposed to content that is important or funny.”
https://www.entrepreneur.com/article/284045?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+entrepreneur%2Flatest+%28Entrepreneur%29
by Research Team | Dec 10, 2016 | Spotlight
Is your Ecommerce plan causing major problems for you small business? Does it seem like It is more work than is necessary? Well it may be time to update. There are a couple tips and issues that show you when it is time to update to something that is more efficient.
Key Takeaways:
- Integration and difficult manual processes are significant factors that might slow your ecommerace business growth and have to be addressed in your business.
- At the end of the day, you’ll want a platform that will expedite customer service to cater to the growing trend of increased mobile use
- In order to have growth, your business will need ongoing support including marketing, sales and services, like click fraud analytics.
“Given ecommerce’s steady growth, it’s increasingly necessary to upgrade to an ecommerce platform so that you can bypass labor-intensive processes.”
https://www.entrepreneur.com/article/284416?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+entrepreneur%2Flatest+%28Entrepreneur%29
by Research Team | Dec 9, 2016 | Spotlight
Want a wider reach to a greater audience and potential customer base this holiday season? Well Facebook can provide just that, but their are some tips that you must follow. Creating a strong visual appealing Facebook along with a detailed calendar of events is just one way to really market during this important holiday season.
Key Takeaways:
- Plan your holiday marketing strategy in advance.
- Create content that will generate maximum shares, using photos, gifs and videos to grab customer’s attention.
- Use Facebook features to enhance your business, such as creating offers and using Facebook Live.
“When planning your holiday posts, keep in mind that Facebook is a visual platform.”
http://www.socialmediaexaminer.com/10-facebook-marketing-tips-for-the-holiday-season/
by Research Team | Dec 8, 2016 | Spotlight
Did you know that most people will actually judge a brand before they even know what the brand sells? The truth is a little shocking but the name says it all for a particular brand. In a recent study, it was determined that certain sounds can carry a certain association. In order to learn more, check out this article.
Key Takeaways:
- Again, this is sound symbolism in action. People simply have an intuitive feeling that certain sounds match certain characteristics, like weight or or sharpness.
- Indeed, certain sounds carry certain associations, even when we don’t know what the words mean.
- Names matter. Especially in an increasingly competitive market, it’s important for startups to make sure that their brand name consists of sounds that are congruent with their message.
“People simply have an intuitive feeling that certain sounds match certain characteristics, like weight or or sharpness.”
https://www.entrepreneur.com/article/284106?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+entrepreneur%2Flatest+%28Entrepreneur%29