eCommerce is taking over the industry by surpassing 2 trillion dollars in sales in the upcoming years. There are many different ways to approach the daunting industry and Jason Parks explains how to do so in 12 months. Finding web developers and all the paperwork needed to run a legitimate business can seem intimidating at first, but eCommerce is a booming industry with money to be made.

Key Takeaways:

• Ecommerce is the fastest growing industry – some experts predict that it will surpass $2 trillion in sales in the next few years.
• It takes a lot of work to launch an online store from scratch.
• Follow these expert tips and tricks to ensure you take the quickest and most professional route to get your site up and running with the best return on your bottom line.

“Some experts predict that ecommerce will surpass $2 trillion in sales in the next few years – it’s the fastest growing and one of the most valuable industries.”

https://www.entrepreneur.com/article/284175?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+entrepreneur%2Flatest+%28Entrepreneur%29

They say the framework of any good leadership style is authenticity. While asking one to be their best self, isn’t always the same as what comes and feels naturally to them. Sometimes the most natural thing would be to act like a jerk and maybe that isn’t suitable for the environment. So, I encourage everyone to go out and embrace the weird, unknown and strange of themselves.

Key Takeaways:

• By developing self-awareness that goes outside of your “natural tendencies” to be authentic, you may dramatically shift in a positive direction.
• Show me an authentic person, I’ll show you a person of integrity
• A great starting point to get some traction here is to find out how you seem to others.

“”Authentic leaders reach the top of the pyramid because they’re able to trust themselves to do what they know is right.””

http://www.inc.com/marcel-schwantes/6-ways-leaders-win-big-by-simply-showing-their-human-side-employees-win-big-too.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+home%2Fupdates+%28Inc.com%29

Facebook, as we all know, is no longer about social chit-chat. However, if you are serious about transitioning your business to Facebook, consider a move to Business Manager, a vital tool. It is convenient, it lets you get to the bottom of any mistakes, and it allows you to scale up or down as needed.

Key Takeaways:

• Your Facebook ads will shine best if you make use of specific tools.
• Facebook’s Business Manager is the appropriate tool for business ad account holders.
• Use Pixels tab to help target very specific buyers.

“The breakdown: The subject is Aimclear Social Marketing Cluster Facts, the campaign objective is video views, the targeting differentiator is digital account manager job titles, and the ad highlights Facebook carousel ad updates. Make sense?”

http://www.aimclearblog.com/2016/11/10/top-5-facebook-fails-flagged-in-ad-account-audits-psychographic-hot-house/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+AimclearSearchMarketingBlog+%28aimClear+Search+Marketing+Blog%29

Here are some important developments in social marketing – Did you know that Facebook is now giving publishers a choice? They can choose up to 10 photos for a carousel ad. In other news, you can now find out how much your colleagues make, provided you give out your own information. LinkedIn Salary will let you do it, and all of this is anonymous.

Key Takeaways:

• Facebook is now giving publishers the option of choosing TEN photos in carousel ads
• Twitter introduce “welcome messages” and “quick replies”. Welcome messages appear when users open a private or direct message and quick replies let businesses prompt people with next steps. Like choosing from a list of options. Want to see it in action? Check out the twitter handle @gov.
• WhatsApp is now working on a clone of Snapchat Stories. The Facebook owned app is following suite, as most of Facebook’s energy has been focused on ripping off Snapchat rather than any sort of innovation or originality.

“Facebook is now giving publishers the option of choosing TEN photos in carousel ads, Twitter gives companies a leg up on direct message communication and LinkedIn gives users the chance to see what they’re worth.”

http://www.aimclearblog.com/2016/11/08/facebook-steps-up-carousel-ads-linkedin-lets-you-snoop-on-salaries/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+AimclearSearchMarketingBlog+%28aimClear+Search+Marketing+Blog%29

Whether it’s for marketing or just for social reasons, if you want to increase your Facebook reach, here are a few simple, proven techniques to follow. Create shareable content. Ask people to share it. Go multimedia. Use Facebook live. Remain engaged, and soon Facebook will reach out far and wide for you.

Key Takeaways:

• “Highly shareable” means the content is relevant to your audience and compels people to share it.
• The content could be breaking news, educational, hilarious, entertaining, or something that’s not typically seen elsewhere. This is the type of content that will make your audience look good to others when they share it.
• Makeup Lessons is another page that posts a variety of engaging, shareable visuals, such as stand-alone, multiple, and instructional graphics.

“Engagement breeds engagement. So give your fans content that they can’t help but engage with, and then watch the resulting impact.”

https://www.marismith.com/10-ways-increase-facebook-reach-engagement-free/

Instead of just counting the number of Facebook “likes” you accrue, which signifies nothing more than digital bumper-stickering, track how often your fans click “like” and comment on the status updates you post. The more fans who click “like” and comment, the more likely your future updates will be seen in their news feed, dramatically increasing your actual Facebook audience.

Key Takeaways:

• Your total count of fans, followers, and page likes represents the number of unique people who have taken an interest in your business.
• This means the content you’re sharing and the ways you’re engaging your audience need to be enticing enough to attract new fans.
• On Facebook, it’s easy to get a detailed analysis of your number of page likes. Go to your page and click the Insights tab. Then click Likes in the left navigation.

“Your total count of fans, followers, and page likes represents the number of unique people who have taken an interest in your business.”

http://www.socialmediaexaminer.com/10-metrics-to-track-for-social-media-success/