Here are some important developments in social marketing – Did you know that Facebook is now giving publishers a choice? They can choose up to 10 photos for a carousel ad. In other news, you can now find out how much your colleagues make, provided you give out your own information. LinkedIn Salary will let you do it, and all of this is anonymous.

Key Takeaways:

• Facebook is now giving publishers the option of choosing TEN photos in carousel ads
• Twitter introduce “welcome messages” and “quick replies”. Welcome messages appear when users open a private or direct message and quick replies let businesses prompt people with next steps. Like choosing from a list of options. Want to see it in action? Check out the twitter handle @gov.
• WhatsApp is now working on a clone of Snapchat Stories. The Facebook owned app is following suite, as most of Facebook’s energy has been focused on ripping off Snapchat rather than any sort of innovation or originality.

“Facebook is now giving publishers the option of choosing TEN photos in carousel ads, Twitter gives companies a leg up on direct message communication and LinkedIn gives users the chance to see what they’re worth.”

http://www.aimclearblog.com/2016/11/08/facebook-steps-up-carousel-ads-linkedin-lets-you-snoop-on-salaries/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+AimclearSearchMarketingBlog+%28aimClear+Search+Marketing+Blog%29

Whether it’s for marketing or just for social reasons, if you want to increase your Facebook reach, here are a few simple, proven techniques to follow. Create shareable content. Ask people to share it. Go multimedia. Use Facebook live. Remain engaged, and soon Facebook will reach out far and wide for you.

Key Takeaways:

• “Highly shareable” means the content is relevant to your audience and compels people to share it.
• The content could be breaking news, educational, hilarious, entertaining, or something that’s not typically seen elsewhere. This is the type of content that will make your audience look good to others when they share it.
• Makeup Lessons is another page that posts a variety of engaging, shareable visuals, such as stand-alone, multiple, and instructional graphics.

“Engagement breeds engagement. So give your fans content that they can’t help but engage with, and then watch the resulting impact.”

https://www.marismith.com/10-ways-increase-facebook-reach-engagement-free/

Instead of just counting the number of Facebook “likes” you accrue, which signifies nothing more than digital bumper-stickering, track how often your fans click “like” and comment on the status updates you post. The more fans who click “like” and comment, the more likely your future updates will be seen in their news feed, dramatically increasing your actual Facebook audience.

Key Takeaways:

• Your total count of fans, followers, and page likes represents the number of unique people who have taken an interest in your business.
• This means the content you’re sharing and the ways you’re engaging your audience need to be enticing enough to attract new fans.
• On Facebook, it’s easy to get a detailed analysis of your number of page likes. Go to your page and click the Insights tab. Then click Likes in the left navigation.

“Your total count of fans, followers, and page likes represents the number of unique people who have taken an interest in your business.”

http://www.socialmediaexaminer.com/10-metrics-to-track-for-social-media-success/

Marketers can get ahead of the game by adopting 360 videos.A 360 video experience is as close to a real-life experience as is currently possible. Major companies like TOMS and HBO have already taken advantage of this new technology. Businesses like restaurants, realtors, and charities can really benefit from 360 videos especially if the post them on platforms such as youtube or facebook. Ryan Bell of VRScout and the director of the Help Erase Project recommends exploring Google’s tilt brush, a GoPro, Samsung Gear 360, Nikon’s Keymission, and the Vuze camera in order to be properly equipped for 360 Videos.

Key Takeaways:

• He goes on to share that real estate agents can even use a 360 real estate app from Zillow to showcase properties for sale or rent.
• Causes such as ERASE Child Trafficking documentary can also take advantage of 360 video to share different narratives from the perspectives of characters in the film.
• Ryan agrees that restaurants can show what the kitchen atmosphere is like during prime time, and events or conferences can share all kinds of experiences in 360.

“In this episode, I interview Ryan Anderson Bell of VRScout, a firm that connects Hollywood to the world of virtual reality.”

http://www.socialmediaexaminer.com/360-video-for-marketers-what-you-need-know-ryan-anderson-bell/

Getting Billions of Facebook Video views can be difficult for anyone to achieve, but this is easy for one company, and can be for anyone with the right strategy. The company Tasty has a strategy that can be used by anyone. Having content that is relatable appeals to its audience. Also making sure your video can be viewed on Facebook and mobile phones is very important. Having a niche can help when targeting specific audiences.

Key Takeaways:

• Produce content that speaks to to your audience with an empathetic voice: target their needs and desires, and show that you appreciate them.
• Optimize your video content in way that captures the attention of your audience on your platform of choice.
• Platform-specific content will pack more of a punch than a “one size fits all” approach. If you don’t have the budget or resources to go 100% everywhere you need to be, focus on the platform best suited to your brand and audience.

“One of the key considerations for Tasty is shooting videos that are captivating from the beginning, and easily understood without sound.”

http://www.socialmediatoday.com/social-business/how-tasty-gets-billions-facebook-video-views-6-secrets-any-business-can-use?utm_source=feedburner&utm_medium=feed&utm_campaign=Social+Media+Today+%28all+posts%29

In this day in age networking is key to move up in the world. But how do you brag about yourself without going over the top or turning people away. There are hints and advice on how to come across as natural and low key, but still selling yourself as the top of your class. Use the advice, learn from your mistakes and learn how to network while making friends.

Key Takeaways:

• The truth is that people are drawn to authenticity, and if people see you as down to earth and relatable, then you’ll have a more significant impact on them.
• the art of conversation, and knowing when it’s appropriate to share and work on building your brand, is key, as you don’t want to alienate people by sounding pretentious, arrogant and selfish. Stay humble and try to make real connections with others
• Branding is about connecting with your peers or customers, and by doing this in a positive, humble way, you can highlight your true personality and empower others at the same time.

“Branding is about connecting with your peers or customers, and by doing this in a positive, humble way, you can highlight your true personality and empower others at the same time. You don’t need to brag when you can share your success in an impactful, authentic way.”

http://www.socialmediatoday.com/marketing/how-brand-yourself-without-bragging?utm_source=feedburner&utm_medium=feed&utm_campaign=Social+Media+Today+%28all+posts%29