Marketers can get ahead of the game by adopting 360 videos.A 360 video experience is as close to a real-life experience as is currently possible. Major companies like TOMS and HBO have already taken advantage of this new technology. Businesses like restaurants, realtors, and charities can really benefit from 360 videos especially if the post them on platforms such as youtube or facebook. Ryan Bell of VRScout and the director of the Help Erase Project recommends exploring Google’s tilt brush, a GoPro, Samsung Gear 360, Nikon’s Keymission, and the Vuze camera in order to be properly equipped for 360 Videos.

Key Takeaways:

• He goes on to share that real estate agents can even use a 360 real estate app from Zillow to showcase properties for sale or rent.
• Causes such as ERASE Child Trafficking documentary can also take advantage of 360 video to share different narratives from the perspectives of characters in the film.
• Ryan agrees that restaurants can show what the kitchen atmosphere is like during prime time, and events or conferences can share all kinds of experiences in 360.

“In this episode, I interview Ryan Anderson Bell of VRScout, a firm that connects Hollywood to the world of virtual reality.”

http://www.socialmediaexaminer.com/360-video-for-marketers-what-you-need-know-ryan-anderson-bell/

Getting Billions of Facebook Video views can be difficult for anyone to achieve, but this is easy for one company, and can be for anyone with the right strategy. The company Tasty has a strategy that can be used by anyone. Having content that is relatable appeals to its audience. Also making sure your video can be viewed on Facebook and mobile phones is very important. Having a niche can help when targeting specific audiences.

Key Takeaways:

• Produce content that speaks to to your audience with an empathetic voice: target their needs and desires, and show that you appreciate them.
• Optimize your video content in way that captures the attention of your audience on your platform of choice.
• Platform-specific content will pack more of a punch than a “one size fits all” approach. If you don’t have the budget or resources to go 100% everywhere you need to be, focus on the platform best suited to your brand and audience.

“One of the key considerations for Tasty is shooting videos that are captivating from the beginning, and easily understood without sound.”

http://www.socialmediatoday.com/social-business/how-tasty-gets-billions-facebook-video-views-6-secrets-any-business-can-use?utm_source=feedburner&utm_medium=feed&utm_campaign=Social+Media+Today+%28all+posts%29

In this day in age networking is key to move up in the world. But how do you brag about yourself without going over the top or turning people away. There are hints and advice on how to come across as natural and low key, but still selling yourself as the top of your class. Use the advice, learn from your mistakes and learn how to network while making friends.

Key Takeaways:

• The truth is that people are drawn to authenticity, and if people see you as down to earth and relatable, then you’ll have a more significant impact on them.
• the art of conversation, and knowing when it’s appropriate to share and work on building your brand, is key, as you don’t want to alienate people by sounding pretentious, arrogant and selfish. Stay humble and try to make real connections with others
• Branding is about connecting with your peers or customers, and by doing this in a positive, humble way, you can highlight your true personality and empower others at the same time.

“Branding is about connecting with your peers or customers, and by doing this in a positive, humble way, you can highlight your true personality and empower others at the same time. You don’t need to brag when you can share your success in an impactful, authentic way.”

http://www.socialmediatoday.com/marketing/how-brand-yourself-without-bragging?utm_source=feedburner&utm_medium=feed&utm_campaign=Social+Media+Today+%28all+posts%29

Case studies have a bad reputation for being dry and boring. Most often, case studies do not discuss mistakes, errors, or failures. But fashioning a case study as a success story will not only captivate readers’ attention, but also teach them helpful tips to apply to their own personal situations.

Key Takeaways:

• One of the hardest achievements in business is creating empathy for our brand, yet we fail to use the true stories all around us, perhaps for fear of being unprofessional.
• Without any challenge or adversity, you’ve got no story. And without story, there’s very little chance of creating empathy with an audience.
• Tell the story of how it felt to be in the negative position to humanize the situation and highlight the emotional impact of the problem.

“Why your case studies suck, and how you can use the power of story to turn case studies into a massive sales opportunity.”

http://www.inc.com/bryan-adams/why-most-case-studies-suck-and-how-you-can-10x-your-sales-with-a-different-appro.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+home%2Fupdates+%28Inc.com%29

Canada Goose AW16 Outerwear is the ultimate comfort combination with modern style coming to you this winter. The autumn/winter 2016 collection will feature bold prints and rich colors, inspired by the arctic. One of these new prints being dubbed “Glacier”, which melts deep blue ocean hues with the white accents of snow caps.

Key Takeaways:

• Equally important as designing for specific user behaviors, is knowing when there is a de facto standard and not messing with it
• A great example of this is Amazon’s e-commerce site
• From a usability perspective, there is likely a better way to design the checkout flow

“Equally important as designing for specific user behaviors, is knowing when there is a de facto standard and not messing with it.”

http://www.forbes.com/sites/karenclarkcole/2016/10/23/dont-mess-with-my-mind/

Creativity books are not few and far between. If you’re looking to enhance your creativity, you should check out the list put out by 800-CEO-Read. They sort through thousands of books and find the best ones. Just one example is You Got This!: Unleash Your Awesomeness, Find Your Path and Change Your World. Find your creative side with this expansive list and get to creating!

Key Takeaways:

• There are a lot of business books published every year, some 11,000 new tomes of advice hit bookstores this year.
• As the author of a book on creativity myself, I can tell you a lot of new books have the same old advice. But a few each year stand out.
• This year, their picks for the best books on innovation and creativity are stellar.

“As the author of a book on creativity myself, I can tell you a lot of new books have the same old advice.”

http://www.inc.com/david-burkus/2016s-best-books-on-innovation-and-creativity.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+home%2Fupdates+%28Inc.com%29