Case studies have a bad reputation for being dry and boring. Most often, case studies do not discuss mistakes, errors, or failures. But fashioning a case study as a success story will not only captivate readers’ attention, but also teach them helpful tips to apply to their own personal situations.

Key Takeaways:

• One of the hardest achievements in business is creating empathy for our brand, yet we fail to use the true stories all around us, perhaps for fear of being unprofessional.
• Without any challenge or adversity, you’ve got no story. And without story, there’s very little chance of creating empathy with an audience.
• Tell the story of how it felt to be in the negative position to humanize the situation and highlight the emotional impact of the problem.

“Why your case studies suck, and how you can use the power of story to turn case studies into a massive sales opportunity.”

http://www.inc.com/bryan-adams/why-most-case-studies-suck-and-how-you-can-10x-your-sales-with-a-different-appro.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+home%2Fupdates+%28Inc.com%29

Canada Goose AW16 Outerwear is the ultimate comfort combination with modern style coming to you this winter. The autumn/winter 2016 collection will feature bold prints and rich colors, inspired by the arctic. One of these new prints being dubbed “Glacier”, which melts deep blue ocean hues with the white accents of snow caps.

Key Takeaways:

• Equally important as designing for specific user behaviors, is knowing when there is a de facto standard and not messing with it
• A great example of this is Amazon’s e-commerce site
• From a usability perspective, there is likely a better way to design the checkout flow

“Equally important as designing for specific user behaviors, is knowing when there is a de facto standard and not messing with it.”

http://www.forbes.com/sites/karenclarkcole/2016/10/23/dont-mess-with-my-mind/

Creativity books are not few and far between. If you’re looking to enhance your creativity, you should check out the list put out by 800-CEO-Read. They sort through thousands of books and find the best ones. Just one example is You Got This!: Unleash Your Awesomeness, Find Your Path and Change Your World. Find your creative side with this expansive list and get to creating!

Key Takeaways:

• There are a lot of business books published every year, some 11,000 new tomes of advice hit bookstores this year.
• As the author of a book on creativity myself, I can tell you a lot of new books have the same old advice. But a few each year stand out.
• This year, their picks for the best books on innovation and creativity are stellar.

“As the author of a book on creativity myself, I can tell you a lot of new books have the same old advice.”

http://www.inc.com/david-burkus/2016s-best-books-on-innovation-and-creativity.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+home%2Fupdates+%28Inc.com%29

With profits down by eighty-one percent, has Chipotle dropped the ball? Their recent down surge in profits is due to an e-coli and norovirus outbreak that affected more than fifty people over the course of eleven states. In order to restore their once high profile, the burrito mega-chain has given away millions of free meal coupons. They’ve also added chorizo to the menu, started a summer loyalty program and offered free drinks to students.

Key Takeaways:

• After a 2015 e-Coli and norovirus outbreak that sickened more than 50 customers across 11 states, Chipotle second quarter profits were down 81 percent this year.
• To restore confidence and stem their loss of customers, the company has given away coupons for millions of free entrees, introduced chorizo as a topping
• Chipotle recently took out prominent ads in USA Today, The Wall Street Journal and posted a video on its Twitter page featuring co-CEO Steve Ellis saying

“After a 2015 e-Coli and norovirus outbreak that sickened more than 50 customers across 11 states, Chipotle second quarter profits were down 81 percent this year”

https://www.entrepreneur.com/article/282937?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+entrepreneur%2Flatest+%28Entrepreneur%29

Social media is always improving, re-creating itself and being re-imagined. Canva is one of these new inventions. Allowing users to take advantage of the fact that users are 80% more likely to read content if it is visually appealing and vivid. Another cool gadget is Buffer. Buffer give you the ability to post media content across eight accounts.

Key Takeaways:

• No doubt you’ve got an arsenal of tools to help you leverage social media as part of your marketing strategy. But, like any toolbox, it can get overloaded as you add more and more items.
• To meet strategic objectives, improve follower engagement, and . . . well, just have some fun, I’ve compiled a list of eight companies that can offer you a new approach to social media.
• According to research, color visuals increase people’s willingness to read a piece of content by as much as 80 percent.

“No doubt you’ve got an arsenal of tools to help you leverage social media as part of your marketing strategy.”

https://www.entrepreneur.com/article/283609?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+entrepreneur%2Flatest+%28Entrepreneur%29

Instagram is one of the social media sites that has become very popular in recent times. If you want to earn popularity on this social media site, it is easier than you think. In fact, with the 8 tips listed here put to good use, getting 250k followers on the site is so very simple. What do you need to do?

Key Takeaways:

• There is so much available attention to capture, which is why building a large following is such a top priority for brands and individuals.
• Here are her eight tips that contributed to growing her following to more than a quarter-million followers.
• Your followers will come to expect your content so it’s important that you constantly deliver what they want.

“There is so much available attention to capture, which is why building a large following is such a top priority for brands and individuals.”

https://www.entrepreneur.com/article/284428?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+entrepreneur%2Flatest+%28Entrepreneur%29