With profits down by eighty-one percent, has Chipotle dropped the ball? Their recent down surge in profits is due to an e-coli and norovirus outbreak that affected more than fifty people over the course of eleven states. In order to restore their once high profile, the burrito mega-chain has given away millions of free meal coupons. They’ve also added chorizo to the menu, started a summer loyalty program and offered free drinks to students.

Key Takeaways:

• After a 2015 e-Coli and norovirus outbreak that sickened more than 50 customers across 11 states, Chipotle second quarter profits were down 81 percent this year.
• To restore confidence and stem their loss of customers, the company has given away coupons for millions of free entrees, introduced chorizo as a topping
• Chipotle recently took out prominent ads in USA Today, The Wall Street Journal and posted a video on its Twitter page featuring co-CEO Steve Ellis saying

“After a 2015 e-Coli and norovirus outbreak that sickened more than 50 customers across 11 states, Chipotle second quarter profits were down 81 percent this year”

https://www.entrepreneur.com/article/282937?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+entrepreneur%2Flatest+%28Entrepreneur%29

Social media is always improving, re-creating itself and being re-imagined. Canva is one of these new inventions. Allowing users to take advantage of the fact that users are 80% more likely to read content if it is visually appealing and vivid. Another cool gadget is Buffer. Buffer give you the ability to post media content across eight accounts.

Key Takeaways:

• No doubt you’ve got an arsenal of tools to help you leverage social media as part of your marketing strategy. But, like any toolbox, it can get overloaded as you add more and more items.
• To meet strategic objectives, improve follower engagement, and . . . well, just have some fun, I’ve compiled a list of eight companies that can offer you a new approach to social media.
• According to research, color visuals increase people’s willingness to read a piece of content by as much as 80 percent.

“No doubt you’ve got an arsenal of tools to help you leverage social media as part of your marketing strategy.”

https://www.entrepreneur.com/article/283609?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+entrepreneur%2Flatest+%28Entrepreneur%29

Instagram is one of the social media sites that has become very popular in recent times. If you want to earn popularity on this social media site, it is easier than you think. In fact, with the 8 tips listed here put to good use, getting 250k followers on the site is so very simple. What do you need to do?

Key Takeaways:

• There is so much available attention to capture, which is why building a large following is such a top priority for brands and individuals.
• Here are her eight tips that contributed to growing her following to more than a quarter-million followers.
• Your followers will come to expect your content so it’s important that you constantly deliver what they want.

“There is so much available attention to capture, which is why building a large following is such a top priority for brands and individuals.”

https://www.entrepreneur.com/article/284428?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+entrepreneur%2Flatest+%28Entrepreneur%29

Everyone believes in some kind of myth. To me, it seems almost silly that this is also the case still in business. In fact, there are four common myths that CEOs believe about marketing. They believe that marketing is responsible for a company’s brand, social media is not necessary, good marketing means leads will close by themselves and marketing alone can fix a damaged brand.

Key Takeaways:

• If you’re more in tune with your product’s specs than your brand’s story, you may be like a lot of CEOs and passed those duties off to the marketing department.
• But even if you hire the best and brightest branding experts and content creators, you are still the key to your own communications effort.
• If you’re still struggling to see the power of great marketing, perhaps you still believe a few of these common misnomers.

“If you’re still struggling to see the power of great marketing, perhaps you still believe a few of these common misnomers.”

http://www.inc.com/jeff-pruitt/4-myths-ceos-believe-about-marketing.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+home%2Fupdates+%28Inc.com%29

Have you heard of Linkedin or do you use the social media platform? Most professionals have turned to using Linkedin as a way to keep up or connect with new professionals either in their field or fields that might be of some use to them in their professional lives. But, there is one lesson that linkedin wants you to learn. To learn more about this lesson, read on in this article.

Key Takeaways:

• From opening its own freelance marketplace to making online training a cornerstone of its platform, LinkedIn continues to evolve at an impressive clip
• LinkedIn has made it clear that it believes online training is a lucrative place to be
• Content Marketing and Online Training can lucrative when it comes to generating new business online

“With the huge leaps in technology and the ability to create and share online training courses and content, it’s no wonder that the e-learning industry has become a $100 billion marketplace.”

http://www.inc.com/john-nemo/the-1-lesson-linkedin-wants-users-to-learn.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+home%2Fupdates+%28Inc.com%29

Have you ever see where local items are displayed on your facebook homepage? Maybe even names that you never heard of before? If you are like most people, that is an increasing trend. The truth of the matter is that this is a way to introduce new features that help you. To learn more about this option and more in this week in social media, read more here.

Key Takeaways:

• In addition, Facebook introduced several “new ways for people to take action faster once they’ve found something they want to do or a place they want to go.”
• With new call-to-action buttons rolling out on Facebook, users can now order food, request an appointment
• These new experiences are currently only available in the U.S., but more ways to “communicate directly with businesses on your time and terms” are expected to be announced in the “coming months.”

“The newest version of the Events dashboard will be available in the U.S. “in the coming weeks.””

http://www.socialmediaexaminer.com/facebook-auto-shows-local-business-details-in-recommended-comments-this-week-in-social-media/