With profits down by eighty-one percent, has Chipotle dropped the ball? Their recent down surge in profits is due to an e-coli and norovirus outbreak that affected more than fifty people over the course of eleven states. In order to restore their once high profile, the burrito mega-chain has given away millions of free meal coupons. They’ve also added chorizo to the menu, started a summer loyalty program and offered free drinks to students.
Key Takeaways:
- After a 2015 e-Coli and norovirus outbreak that sickened more than 50 customers across 11 states, Chipotle second quarter profits were down 81 percent this year.
- To restore confidence and stem their loss of customers, the company has given away coupons for millions of free entrees, introduced chorizo as a topping
- Chipotle recently took out prominent ads in USA Today, The Wall Street Journal and posted a video on its Twitter page featuring co-CEO Steve Ellis saying
“After a 2015 e-Coli and norovirus outbreak that sickened more than 50 customers across 11 states, Chipotle second quarter profits were down 81 percent this year”
