Everyone believes in some kind of myth. To me, it seems almost silly that this is also the case still in business. In fact, there are four common myths that CEOs believe about marketing. They believe that marketing is responsible for a company’s brand, social media is not necessary, good marketing means leads will close by themselves and marketing alone can fix a damaged brand.
Key Takeaways:
- If you’re more in tune with your product’s specs than your brand’s story, you may be like a lot of CEOs and passed those duties off to the marketing department.
- But even if you hire the best and brightest branding experts and content creators, you are still the key to your own communications effort.
- If you’re still struggling to see the power of great marketing, perhaps you still believe a few of these common misnomers.
“If you’re still struggling to see the power of great marketing, perhaps you still believe a few of these common misnomers.”
