Most people need an external stimulus to get things done--for example, needing an alarm clock to get out of bed. These stimuli can push you out of your comfort zone and help you accomplish things. However, sometimes they push you into a discomfort zone, and can actually hurt your ability to get work … [Read more...]
Drop ‘Unique’ From Your Pitch — It’s Not Working For You
People think that if they try to sell their business with the words unique that it will work. Scott Salyers, the casting producer from Shark Tank explains that this will not work. He sees products from all over the place and most of time it is something he has seen before. People should talk about a … [Read more...]
Why You Keep Falling For Stores’ Pricing Psychology Tricks
Although many view the psychological pricing techniques that retailors employ to entice shoppers into buying a product as a way to trick consumers, it can be argued that this often works because it allows us to trick ourselves. Pricing an item at $199 rather than $200 allows a shopper to feel less … [Read more...]
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