Although many view the psychological pricing techniques that retailors employ to entice shoppers into buying a product as a way to trick consumers, it can be argued that this often works because it allows us to trick ourselves. Pricing an item at $199 rather than $200 allows a shopper to feel less guilt about making that purchase and encourages a freer hand when making impulsive shopping decisions.
Key Takeaways:
- We’ve grown wise to how stores try to trick you into paying more by using shady pricing psychology tricks.
- We like to blame evil stores for using manipulative tactics to trick you into stuff you would never buy on your own.
- Why, if stores were just honest, we would never buy anything but what we absolutely need! Except that’s not true.
“We like to blame evil stores for using manipulative tactics to trick you into stuff you would never buy on your own. Why, if stores were just honest, we would never buy anything but what we absolutely need!”
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