Paid advertisements were all the rage in online marketing. Today, however, consumers are increasingly savvy about opting out of the advertising they would rather not see. In August 2015, approximately 200 million people worldwide had installed ad-blocking software. While it is great news for … [Read more...]
Want to Engage Consumers? Take Your Brand Out of the Spotlight.
In competitive markets, brands are challenged to differentiate. And when many competitors are already delivering satisfying experiences, meeting customer expectations is no longer enough to drive success. Unique, fun, and compelling experiences can help brands stand out and maintain relevance. … [Read more...]
How to Use the New Facebook Pixel
Soon all display advertising will be retargeted advertising and the pixel will become even more valuable than the click itself. As larger advertisers continue to buy up ad inventory (and create their own retargeting audiences) those that fail to ‘pixel’ their site visitors won’t be able to afford to … [Read more...]
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