Did you know that most people will actually judge a brand before they even know what the brand sells? The truth is a little shocking but the name says it all for a particular brand. In a recent study, it was determined that certain sounds can carry a certain association. In order to learn more, check out this article.
Key Takeaways:
- Again, this is sound symbolism in action. People simply have an intuitive feeling that certain sounds match certain characteristics, like weight or or sharpness.
- Indeed, certain sounds carry certain associations, even when we don’t know what the words mean.
- Names matter. Especially in an increasingly competitive market, it’s important for startups to make sure that their brand name consists of sounds that are congruent with their message.
“People simply have an intuitive feeling that certain sounds match certain characteristics, like weight or or sharpness.”
Leave a Reply