Consumers today expect more than ever from their content. Even previously revolutionary forms of content presentation like infographics and PDFs are falling out of favor because of their static nature. Instead, interactive presentations in which users can create their own experience and choose how they move through the content are the next big step in content delivery. Dynamic and more open-ended visual presentations simulate the kinds of conversations created by social media that users have come to desire.
Key Takeaways:
- Everyone loves a good infographic. They’re (ideally) easy to digest, fun to look at, and often shareable.
- PDFs are the most direct descendant of print media in the digital space, and it’s no surprise that they’re so popular in content marketing.
- The added and crucial benefit in creating interactive content is the gateway it opens to a rich source of customer data that can feed marketing automation and campaigns.
“We stand now upon the precipice of a paradigm shift: Content marketing, an answer itself to the shifting demands of consumer culture, must evolve.”
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