In competitive markets, brands are challenged to differentiate. And when many competitors are already delivering satisfying experiences, meeting customer expectations is no longer enough to drive success. Unique, fun, and compelling experiences can help brands stand out and maintain relevance. However, rather than differentiating in thoughtful and creative ways, too many brands are still adding to the information overload with generic messages, campaigns, and initiatives. They’re missing ripe opportunities to make a stronger impression, simplify the complex, make everyday tasks more fun—and win new fans in the process.
Key Takeaways:
- You probably will notice that native brand experiences put the focus back on to the consumer rather than the brand.
- Brands that incorporate native brand experiences into their global content strategy will be set up for success now and in the future.
- Brands that’re winning this battle understand that control of messages has shifted to the consumer, so it is imperative to speak to them in their language and on their terms.
“It’s no secret that consumers aren’t responding to the usual thirty-second TV ad or fifteen-second YouTube pre-roll clip, and for a good reason; in an age of customization and on-demand content, traditional ads serve as a clunky barrier to what the viewer actually wants to see”
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