What’s the secret to getting readers to like and share your online content with others? There are four triggers that could have your content going viral in no time. First, people will share a link if they believe it’ll make them look good. Second, social media users post will post content if it benefits a person or a cause they care about. Third, they’ll share it if can help them stay connected to others. Finally, if it will make others happy, consider it posted.
- social interaction equals more traffic. More traffic equals even more social interaction, which leads to even more people linking to your content.
- they evaluate its social currency. The better it makes them look, the more likely they’ll be to pass it on. they seek to share interesting content as opposed to content that is important or funny.
- We’re competitive, and we like to look good in front of others. Sharing really interesting things makes us look good.
“Buffer cites in one study, 61 percent of respondents said they seek to share interesting content as opposed to content that is important or funny.”